Carrefour managers want to understand consumers' behavior with regard to browsing through shelves in the chewing gum category. They would like to know how many seconds each customer spends looking at the chewing gum shelves, which brands they look at and in what order they look at these brands. Which of the following research methods would be the most suitable to use here? O a. focus groups O b. observation OC. experimental research OD. projective techniques

Carrefour managers want to understand consumers' behavior with regard to browsing through shelves in the chewing gum category. They would like to know how many seconds each customer spends looking at the chewing gum shelves, which brands they look at and in what order they look at these brands. Which of the following research methods would be the most suitable to use here? O a. focus groups O b. observation OC. experimental research OD. projective techniques

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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