Q: Examine the development of e-commerce in the hotel industry.
A: IntroductionThe eCommerce boom has changed the way many sectors conduct business online. Customer…
Q: Discuss the key features of e-commerce that makes it different from any previous technologies
A: E-commerce, sometimes referred to as electronic commerce or online commerce, describes the exchange…
Q: Unilever already makes a significant effort to align its work with the SDGs. Please identify at…
A: Firms can earn a sustainable competitive advantage by implementing value-creating strategies which…
Q: Critically analyse the characteristics of a mission statement with reference to the following…
A: Mission statement is basically a short paragraph that highlights the motive or purpose behind the…
Q: We talked about the "Shiksha" p marketing communications for OA. Corporate advertising B. Product…
A: There are two main parts to the advertisement of Procter and gamble which are discussed as follows-
Q: If an automobile showroom sends a small note thanking the customer for the purchase and reassuring…
A: Selling is the interaction process between the seller and the buyer and is a method for businesses…
Q: Which of the following is an example of horizontal product differentiation? 1.Mobile phone…
A: In horizontal product differentiation the firm offers similar type of products at a similar price…
Q: Competitors in Internal Environment
A: Competitors are part of a company's internal environment since they have a direct impact on everyday…
Q: A product is a key element in the at the other extreme, pure services. a. brand extension b. brand…
A: Price is the monetary value held by a product (tangible or intangible). Price is one of the 4Ps of…
Q: Q.6. Segmentation is the process of: Dividing the market into homogenous groups Selecting one group…
A: Segmentation A market is segmented when it is broken into identifiable, actionable, lucrative, and…
Q: what are some of the approaches of positioning product or services ?
A: Introduction : Positioning is the process of designing a company's offering and image to occupy a…
Q: Proper estimation of the start-up costs allows the entrepreneur all of the following except a.…
A: Start-up Cost Start-up costs only include one-time expenses, excluding assets, connected with…
Q: list five hashtags(#) that would be appropriate for a campaign for S-tech smartwatches and give a…
A: Social media campaigns are an inevitable part of today's advertisement campaigns. These campaigns…
Q: What are the criteria for effective market segmentation?
A: Introduction : Market segmentation is the practice of breaking an intended customers into sections…
Q: Which of the following is not how feedback occurs during interpersonal communication? A. Nodding B.…
A: Marketers undertake various promotional activities to increase their communication with their target…
Q: ioural segmentation is the process of grouping customers according to their behaviour when making…
A: One company will not be able to cater to the needs of every single customer. Everyone will have…
Q: What are the activities involve in Global Marketing or International Marketing?
A: Introduction : The use of marketing principles by businesses in one or more foreign countries is…
Q: To what extent would you agree with the claim that Deliveroo has a market orientation? Justify your…
A: Introduction: Marketing orientation is an approach for designing product on the basis of customer's…
Q: 3. What are the (dis)advantages of using popular music in advertisements? Original music?
A: An advertisement is a piece of information about the products and services of a specific company. It…
Q: 28. What is ambush marketing?
A: Generally, businesses use this technique to compete with other firms. Businesses use this method to…
Q: Emails are one of the most popular means of digital communication, and that’s the main reason why…
A: Email marketing is critical to business success. It is a way of marketing done through sending…
Q: If a company
A: Companies generally segment the market into different categories based on factors such as…
Q: Competitors for Under Armour in the DACH region.
A: *Before diving deep and understanding the various competitors of Under Armour in the DACH region ,…
Q: How do a digital technology agency like DMRI benefit from data and insight
A: A digital technology agency can be explained as one that takes the help of technology to enhance its…
Q: If marketers “think local and act local,” what are some of the new products and services that are…
A: Marketers- A marketer is a person who works to determine the products and services that a group of…
Q: Write about the Marketing control process .
A: Introduction : Marketing control is the practice of monitoring the development of desired strategies…
Q: What are the pros and cons of adding this product to the “big three” strategic cola brands,…
A: The process of developing a long-term strategy and objectives for becoming a company that customers…
Q: Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom…
A: Well, days are gone when there was only one way of shopping and that was to physically visit a store…
Q: (d) Investigate what accounted for the success or failure of each example stated in ‘b’ above and…
A: Introduction Mercedes Benz is a global car organization that almost everybody knows about. They have…
Q: What are the reasons that compelled a firm to lay emphasis on branding ?
A: Introduction : Building a positive and powerful perception of a company in the eyes of others is the…
Q: What is Marketing processes and list the steps involved im the marketing processes?
A: Concept Introduction : The marketing process, described simply, includes everything from identifying…
Q: How do organizations us common pricing strategies?
A: In the simplest terms possible, a pricing strategy is a method that a company use to increase sales…
Q: Pfizer puts forth a mission of "working together for a healthier world". Explain Pfizer strategies…
A: Employee engagement is a dynamic, interpersonal phenomenon that facilitates an organization's…
Q: What factors are needed to be considered in determining the advertising budget ?
A: Introduction : A company's overall planned spending on advertising is known as its advertising…
Q: What is instant messaging (IM), and how can it support business operations? Which technology does IM…
A: Communication within the organization is very crucial for conducting business operations smoothly.…
Q: Explain the role of customs brokers to facilitate the international movement/distribution of goods.
A: In international marketing, businesses usually use a lot of different organizations to make it…
Q: Please ans these 2 paragraph Since meena hasent advertised very heavily..... Keon is also thinking…
A: Introduction Meena is new in the advertising world and she has chosen some ethical ways but that…
Q: vioural segmentation is the process of grouping customers according to their behaviour when making…
A: Targeting and segmentation is one of the most important activity of marketing. It helps the company…
Q: contrast three (3) key differences between selling in the B2B markets and selling in the B2C market
A: Introduction: B2B or business to business marketing refers to idea of where a business performs…
Q: In terms of the AIDA model, the pre-booking stage mentioned in the previous question is most…
A: INTRODUCTION: AIDA model helps a business to reach their target consumers in a more efficient way…
Q: question 7 How can EC go global?
A: So, your e-commerce company has overcome business strategy on a national scale, and this time you…
Q: How can you do a product placement for a fitness smartwatch
A: Product Placement Product placement also called embedded marketing, is a marketing strategy in…
Q: Discuss the two new product pricing strategies and the conditions that must be met for companies to…
A: Introduction Price refers to the exchange value of the goods and services in monetary terms. Pricing…
Q: curve with regards to the market in which they conduct their business. Suggest ways in which Cape…
A: A startup is a venture who does not knows what its product is, who the target market is and how it…
Q: What are the major steps in the consumer decision process?
A: The decision making process is used to guide the flow of how people land on the decision to execute…
Q: What are some of the most common methods of market forecasting ?
A: Introduction : Market forecasting is a crucial instrument for anticipating future events but is…
Q: VAT Singapore plans to recruit a channel partner in another country to further grow their industrial…
A: Introduction:- Let us try to understand the Criteria or Considerations for the selection of a…
Q: What are the goal of product- mix ?
A: Introduction : The entire number of product lines or individual items that a corporation sells makes…
Q: A marketing plan on an organic face scrub explaining: Description of the Product: (What exactly is…
A: Marketing plan - It is a comprehensive description of the key business strategies that include…
Q: Please analyze the current situation of UnderArmour’s running category in the DACH Region by using…
A: Kevin Plank, currently Under Armour's CEO, started the firm in 1996. Under Armour are an American…
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- How can organizations enhance their customer focus to improve customer satisfaction and loyalty?What are the characteristics of an attractive industry? How would you identify that a target market is attractive for your proposed business?What's new in the world that might be connected to business and marketing?
- Lego products are designed to last for generations.How might this level of quality affect Lego’s ongoing sales,both positively and negatively?What characteristics help companies gain competitive advantage in the marketplace?Does every company acquire a competitive advantage?what are two positives and 2 negatives about selling to businesses? what are two positives and two negatives about selling to consumers?