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- To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.2. A company conducted a survey of its employees to determine their level of satisfaction with various company policies. The data collected from this survey are: a. primary data. b. secondary data. c. experimental data. d. census data________ involves the use of lead indicators to predict possible political dangers. Select one: a. Computer modeling system b. PRISM c. Composite ranking d. Early warning system
- Regarding an ARM, which of the following statements is accurate in describing the index type? A) The applicant decides which Index type the ARM will use when they apply for a loan, and the index type generally will not change after loan closing. B) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will change after loan closing. C) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will not change after loan closing. D) The title company decides which index type the ARM will use when an applicant closes the loan, and the index type generally will change after loan closing25. Types of secondary data:Documentary, Surveys, Multiple-source secondary and single source Select one:TrueFalsewhat are the benefits of running a markerting analysis?
- These are type of information currently available in the files of the company's market information system (MKIS) and these are safely kept on the active files or considered as: Group of answer choices a. high profile data b. primary data c. secondary data d. marketing intelligenceThe department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors from sports marketing to kinesiology. His goal is to speak individually to about 15 students who recently changed their majors. Based on this knowledge, what method of data collection and mechanism will he use to execute this research? O O O Secondary data and interviews Secondary data and surveys Primary data and interviews Primary data and surveys Primary data, interviews, and surveysIf Walmart divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Walmart location, it is using ________ as the basis of segmentation. a. Geographic variables b. Psychographic variables c. demographic variables d. Variables based on behavior (behavioral)
- q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analyticsI need help answering these 3 questions 2.For retailers and channel members, an important method of forecasting sales is A.time series models B.econometric models C.sales force composite estimates D.point-of-sales (POS) based projections 3. In primary research, once data has been collected and the questionnaire has been coded, the next step for the researcher is to A.analyze the data B.interpret the data results C.make recommendations from the findings D.input the data into a computer program 4.Among the sampling decisions that must be made, researchers must select the _____, which is the group of individuals who will be included in the survey. A.sample size B.sampling procedure C.sampling unit D.random probability sample24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packaging
