What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
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What techniques can marketers use to gather data in
exploratory research? How is this type of data collection useful?

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