WHAT ARE THE DISADVANTAGES AND ADVANTAGES OF WEB BASED SURVEY OVER TRADITIONAL SURVEY RESEARCH
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1. WHAT ARE THE DISADVANTAGES AND ADVANTAGES OF WEB BASED SURVEY OVER TRADITIONAL SURVEY RESEARCH?
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- What are the advantages of web-based survey research over traditional survey research?Justify the choice of a mixed-methods research approach versus questionnaires, and outline how will you collect the data for the mixed-methods research approach.What are the relevant factors for evaluating which survey method is suited for a particular research project?
- List statistical tools that can be used for a quantitative research or a survey type and how to use them for data analysis.Explain the fundamental data collection procedure in research and why it is important.Provide examples for:a) a market research project;b) a research project seeking to understand whether attitudes to working from home have changed;c) following the analysis of a questionnaire.What are steps in validating different tools or instruments in a research? Why it is important to do so?
- Explain why discussing the data and methods is important to establish the validity and reliability of the research.Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group researchCompare and contrast probability and nonprobability sampling in effective research.