What recommendations and action plans can be developed based on the findings of a marketing audit?
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c. What recommendations and action plans can be developed based on the findings of a marketing audit?
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- Just what is benchmarking, and how does it function, exactly?Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…What is the importance of market research in product planning?
- How do you distinguish among a casual analysis, a statistical analysis, and a Pareto analysis? Which of the following categories best describes the ODC approach?Describe what is meant by the term Key Success Factors (KSFs). Then, discuss how they are derived (where they come from)..How can a casual analysis, a statistical analysis, and a Pareto analysis be differentiated from one another? Which of the following groups best encapsulates the ODC methodology?
- Provide a definition and the use/s of a) Cost-benefit analysis b) SWOT Analysis c) Stakeholder AnalysisA needs assessment consists of an organizational analysis, a person analysis, and a task analysis. Identify what is involved with each analysis.Give implications or the importance of strategic evaluation to the customers and to the organization in general. Give an example