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What is the Marketing of Alibaba Group: The Rise of Platform Giant?
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- What is the Cooperative Strategy of Alibaba Group: The Rise of a Platform Giant?What are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…
- During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principleWhat are the 3 underlying problems with Playboy? Please justify your assertion(s).? Contrast this with the biggest advantages of this firm. How do they interplay?What event convinced Netflix to switch to a cloud-based service?
- Airbnb was launched in 2008 as an online marketplace for people to list their owned or rented properties. Regardless of its global success, it became pretty unclear what’s rentable and what’s not. The company decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one; they changed the brand font and created a bespoke color! This is an example of changing a brand image. True False Encoding is forming verbal and nonverbal cues. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. * True FalseWhat are the ramifications of Facebook's struggle with Apple? What are some of the other issues plaguing Facebook?How much of a threat is competition to Airbnb?
- What is the PESTLE Analysis of Alibaba Group: The Rise of a Platform Giant?What is music sponsorship? Why did Converse leverage it? Was music sponsorship an appropriate marketing strategy for Converse? Why or why not? Please no plagiarism.As advertisers become more enamored of the idea of IBP and IMC, why would it make sense for an advertising agency to develop a reputation as a full-service provider?