We need 8 specific objective STRATEGIES IN THE MARKETING CHANNELSOur Company name is Radiance Candles and our product are candlesthe pictures provided below are examples: 4 11:21ONCHAPTER 5: Strategy in MarketingChannel- (present strategy so that you can achievethe objectives presented.) (what will you doto achieve that objective)Objective 1 CHANNEL STRATEGY(Ronalyn)-Since we will be starting, we considersocial media marketing and personalselling. It is considered to be one of themany ways that today's companies areadapting to their channel marketingstrategy to suit customers that want toform deeper connections with brands.Through social campaigns and personalselling, our brand can actively bepromoted and engage with consumers atthe same time. Although search enginecampaigns are designed to suit thespecific preferences and language of ourtarget audience, they're not as personal orintimate as some channel strategy optionslike social media marketing.Objective 2 DISTRIBUTION DECISIONSelective Distribution in relation to ourtarget market and to objective one, sellingour product in a specific location andchannel members can greatly help us togain popularity at the same time profit. Abackground check and further researchwould be performed by the manufacturingbusiness to find the right channel 4 11:22 ferences and languagUN Mtarget audience, they're not as personal orintimate as some channel strategy optionslike social media marketing.Objective 2 DISTRIBUTION DECISIONSelective Distribution in relation to ourtarget market and to objective one, sellingour product in a specific location andchannel members can greatly help us togain popularity at the same time profit. Abackground check and further researchwould be performed by the manufacturingbusiness to find the right channelmembers. Also, we can take advantageof this approach so that we can choosethe most appropriatebest-performing outlets and focus efforton them.orObjective 3 CHANNEL STRATEGY AS ANOVERALL CORPORATE OBJECTIVEThe management of the company wouldbe in charge of the overall corporatestrategy-making. As for the strategymaking there would be our long-term andshort-term strategies. For our long-term itwould involve the profitability of ourproduct line to ensure that we would beearning more profits. As for our short-termstrategy it is our advertising and promotionof the product. This is going to beimplemented to promote sales andpromotions of our new products and otherevents foreseen in the next month to 12

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Marketing Channel refers to all the intermediaries which are involved in the Supply Chain management…

We need 8 specific objective STRATEGIES IN THE MARKETING CHANNELS Our Company name is Radiance Candles and our product are candles the pictures provided below are examples: