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- Ethics One unobtrusive measure mentioned in this chapter involved going through consumers' or com- petitors' garbage. Do you think marketers should have the right to do this? Is it ethical?4 Define any two Ethical theories of Marketing?What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency shouldhave such broad jurisdiction over so many marketingpractices? Why or why not?
- Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?what is ethical marketing?What is an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior deal addressed by the company and What was the public's response? Any ideas?
- What is an MLM (Multilevel Marketing) ? How do you know if it's legitimate or a scam? Are all MLM's pyramid schemes?13) Compare the two common principles that can be used in guide companies and marketing on issues of ethics and ethics responsibility3/ Why is marketing as important for not-for-profit organizations as profit-driven ones?