Speaking of the dove company (soaps), it has these external factors, explaining a strategy to achieve each of these factors: ---------------------- Marketing campaign - To increase brand recall value: ---------------------- Increased international trade agreements: ---------------------- Increased business automation:
Speaking of the dove company (soaps), it has these external factors, explaining a strategy to achieve each of these factors: ---------------------- Marketing campaign - To increase brand recall value: ---------------------- Increased international trade agreements: ---------------------- Increased business automation:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Speaking of the dove company (soaps), it has these external factors, explaining a strategy to achieve each of these factors:
----------------------
Marketing campaign - To increase brand recall value:
----------------------
Increased international trade agreements:
----------------------
Increased business automation:
----------------------
Increased emphasis on sustainable business strategies:
----------------------
Product line expansion - Increased emphasis on sanitation and hygiene.
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