What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?
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