Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Which of the following is the LEAST important concern for an MNE implementing a differentiation strategy?
A) Organizational activities and standardizing products to maximize efficiency
B) Customers no longer see sufficient value to justify the price premium
C) Customers' expectations change
D) A rival introduces a newer, cooler, higher-performing alternative
E) Counterfeits that offer a cheaper imitation
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