What dimensions of the consumer-based brand equitypyramid have the Secret brand team focused on withits “Let Her Jump” and “Mean Stinks” ignitions?
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What dimensions of the consumer-based brand equity
pyramid have the Secret brand team focused on with
its “Let Her Jump” and “Mean Stinks” ignitions?
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- Pick a brand of your choice and chose any 2 products or services from the Product Line offered by that brand. Explain the personality of those products / services and the type of individuals it is in context with the personality traits of consumers we had studied. Discuss in details.(1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.
- What are the bases for trade-offs between conflicting wants and needs of different customerswith respect to the same product? How important is it to emphasize product quality when a newand unique product is launched?How does the froot loops company seem to respond to criticism of their brand for the advertisment of their product?Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?
- What is the statement of For Company on its problem in Brand Value and Consumer Confidence?Within the MENA region, conduct a marketing audit on a brand of your choice. Using relevant models and frameworks make 2 recommendations based upon your findings. Explain the critical problem that the brand attempts to solve, include industry overview – historical and future outlook.Discuss how do consumers exercise the word PRODUCTCONTAMINATION. Present an example to discuss further.
- Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?Give three (3) examples of products that consumers hold erroneous perceptions about. Trace how these errant perceptions came about.What is the Brand Loyalty in marketing? How to build Brand Loyalty? Why Brand Loyalty in marketing is so important? What are the most important elements of the Brand Loyalty? What is the relationship between Brand Loyalty and the consumers?