What are prosumers? How does the culture of customization and concept of personal choice change the business landscape as a whole? Provide at least (2) examples of prosumption.

Q: Creating customer value and satisfaction is at the very heart of modern marketing thinking and pract...

A: The marketing strategies designed and planned are implemented in accordance to the preferences, need...

Q: Why did the buying pattern at Starbucks depict loyalty on the part of customers toward the store? (1...

A: Customer buying pattern means the products they buy, when they buy and how they buy. Customer loyalt...

Q: 1 (a) Using Southwest Airlines as an example, ex- plain how a mission statement gives it a strategic...

A: Southwest Airlines is a U.S company. It is a large Airline company. It is also cost effective, as it...

Q: Read the following case study carefully and answer the questions below it in minimum 200 words for e...

A: Customer rewards have been chastised in the business press as insignificant limited-time gadgets, pa...

Q: SOCIALLY RESPONSIBLE MARKETING   SMOKING MAY BE BAD, BUT TOBACCO COMPANIES’ PROFITS HAVE NEVER LOO...

A: Globally, many people smoke tobacco. It is known that, smoking is injurious to health but still many...

Q: how e-commerce has produced winners and losers in the disintermediation/ reintermediation game.

A: *Introduction - Before diving deep and understand how E commerce has produced winners and losers in ...

Q: Have you made an online purchase? If so, why do you think so many people who have access to the Inte...

A: The rise of e-commerce has made it much easier for customers to buy their favorite products online. ...

Q: 2 List and discuss the key characteristics of organi- zational buying that make it different from co...

A: Buying concept in marketing describes the process of purchasing products by the customers. Customers...

Q: Discuss how the  characteristics of adoption will affect the success of this new product.

A: Relative Advantage. The relative advantage alludes to the degree to which a development shows up pre...

Q: 3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- f...

A: The people in a purchasing place have significant tasks to carry out. This is vital for the viabilit...

Q: what steps can we ignore in: -sales process( sales Invoice, Sales Order Sales Quote and Proposal, R...

A: Among ( sales Invoices, Sales orders, Sales quotes and Proposals, Receive Money From Customers) the ...

Q: The best relationship management strategy with true friends woulc continuous investment to nurture a...

A: Any Company will flourish and sustain for long only if it has strong trust and relations with every ...

Q: you have political forces for your business which is terrorism and government policies. how you will...

A: Political Policies - In politics, economics, and business, a policy is a set of ideas or techniques ...

Q: 1-5 What are the four marketing mix elements that make up the organization’s marketing program?

A: The marketing mix is the most important part of the company's marketing program. These four P’s are ...

Q: Develop a market-product grid to identify a target market andrecommend resultingmarketing actions.

A: Organisation uses broadly 4 factors to segment the market, the market segment groups appear in the r...

Q: A marketing team is working on specific marketing activity planning, who will do those activities an...

A: Marketing aims at successfully ascertaining the taste and preferences of the customers and to provid...

Q: How does emotional intelligence tie to adaptive selling?

A: Selling incorporates the whole personal and neutral activities that involve identifying and creating...

Q: What are the main sources of new-product ideas?

A: The product development is the process of making certain advancement and upgradation in existing pro...

Q: Explain TWO (2) advantages and TWO (2) disadvantages of the type of legal form of business of APOLLO...

A: Apollo Food Holdings Berhad - Apollo Food Holding Bhd is a Malaysian company that produces compound ...

Q: II. WHAT MAKES SOMEONE BECOME AN ENTREPRENEUR? A. Determination B. Creativity, C. Flexibility D. Ded...

A: * All of the above . *Introduction- An entrepreneur is anyone who has the ability to initiate a new ...

Q: What are the service description of Samsung?

A: * Introduction - Samsung is a south korean multinational company that deals in electronic appliances...

Q: What is Target Customer and Market Size in Technopreneurship?

A: Technology and entrepreneurship form technopreneurship. This term is associated who are technologica...

Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks

A: generic business strategies is comprised of 3 broad strategies: price leadership, distinctiveness, i...

Q: Essential Components of an Excellent Customer Service Customers will say time and again that they ar...

A: The support from the company's side a customer or a prospect customer receives with regards to queri...

Q: Mention a case study (an example) of a cost leadership strategy

A: Example - Walmart is likely the most well-known cost leader, having grown to become the world's larg...

Q: What kind of website is PizzaHut.com?

A: A website is an amalgamation of related materials that may include text, photos, video, audio, or ot...

Q: List four strategies a manufacturing company making swimwear and leisure wear can implement in the s...

A: To thrive in a highly competitive business environment, swimwear and leisurewear brands and manufact...

Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks.

A: The business strategy outlines how organizations must be carried out to reach the desired ends. Busi...

Q: Explain the marketing goals and objectives of your selected organization.

A: Since the nature of this question is entirely subjective and we have the liberty to select any given...

Q: Select a strong brand of your choice and explain reasons?

A: A strong brand is the recognisability of any company among the masses. A brand helps in differentiat...

Q: Perfume Business Executive Summary

A: Business refers to the process of buying, selling or exchange for monetary benefits. It is the proce...

Q: How does Alison Capossela provide solutions for Xerox customers?

A: Alison Capossela is a sales representative of Xerox company. She manages selling, billing, service i...

Q: Explain the stages in the personal selling process.

A: Marketing is topic including various areas like sales, promotion, marketing mix, pricing, advertisin...

Q: Develop your ideas and support it substantially.

A: A business needs to employ unique marketing concepts to portray itself as a dependable and trustwort...

Q: Advertisement sales and marketing concept Identify and explain a moral or ethical issue explicitly ...

A: Advertising ethics and morals refer to how corporations or brands conduct themselves and interact wi...

Q: EXPLAIN HOW THE USE OF INFORMATION TECHNOLOGY MAY SOMETIMES HARM A  BUSINESS PERFORMANCE.

A:  you're probably aware that the technology "angle" brings both amazing benefits and agonising drawba...

Q: Ergonomics Advertisement  Example:

A: The ergonomics is basically something which is designed or made for the comfort of the people at wor...

Q: a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for t...

A: When we talk about market segments it divides the sections of customer's broadly and make the advert...

Q: The report looked only at countries that routinely publish more than 30,000 papers per year to find ...

A: For four distinct scientific domains, this article investigates the influence of discipline on the c...

Q: The production concept is a marketing management concept that will most likely lead to marketing myo...

A: The Production Concept. This is the most traditional business idea. It contends that things that are...

Q: Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection met...

A: Marketing research is done with the objective of studying consumer habits. The target market, their ...

Q: Why is the Xerox training program so important to the company’s success?

A: Xerox was the company to develop or manufacture a plain paper copiers for the first time. It was est...

Q: Policies, rules, procedures and regulations are required in the firm. Explain their significant eff...

A: *Introduction - It has been rightly mentioned that There are several components required for establi...

Q: In terms of the behavioral effect on consumers,how would a computer, such as an Apple iMac, be class...

A: When consumer behavior shifts, it might indicate that customers desire something new and different, ...

Q: is power based on the ability to distribute sometning that others value а. Сoercive power b. Reward ...

A: 11 reward power reward power is the formal control given to a working pioneer to deliver rewards to ...

Q: Basic psychological processes play an important role in understanding how consumers make decisions. ...

A: Consumer behaviour- Consumer behaviour is the research of an individual, organization or group and a...

Q: Listed below are three different products in various stages of the product life cycle. What marketin...

A: There are four stages of product life cycle; which are, introduction stage, growth stage, maturity s...

Q: What is the five-step marketing research approach?

A: Identifying the problem or problem recognition– This stage focuses on determining the nature and pa...

Q: how does effective user experience design influence our digital interactions with companies online? ...

A: With increased penetration of the internet, the use of digital platforms for conducting business and...

Q: Define cross-channel consumers and the role of transactional and promotional websites in reaching th...

A: Cross-channel advertising is like multi-direct showcasing in that it includes correspondence across ...