Water is essential for human life. It makes up more than 50 percent of a person’s body weight, and it’s directly involved in every biochemical reaction in our body. About 80 percent of our water intake comes from drinking fluids. (hydration-its-a-fluid-situation). An adequate intake of water is most important for health. However, should the beverage choice be a health consideration or one simply to quench a thirst? Functional beverages have boomed into a multibillion-dollar global market that seems to be unstoppable. “People are very interested in functional beverages right now,” says Amy Gorin, MS, RDN, a plant-based dietitian and owner of Plant-Based Eats in Stamford, Connecticut. “Perhaps this is because of an increased focus on health that occurred during the pandemic. (Antioxidant Beverages) Sales of bottled water are on the rise, according to market researchers. But if you’re going to pay for a product that you could get for free (Public Water system/Tap Water), it helps to know what you’re actually buying. (best-bottled-water); (types-of-water). In 2020, per capita consumption of bottled water amounted to roughly 45.2 gallons in the United States. Bottled water includes drinking water sold in plastic as well as glass bottles. The amount of bottled carbonated and still water that the average American consumes has increased significantly over the past two decades. (per-capita-consumption-of-bottled-water-in-the-us-since-1999 ) which would be the most feasible type of water worthy of a consumer purchase? Should a consumer consider the sole purchase of a functional beverage, plant-based beverage, or other commonly marketed bottled waters, for health considerations regardless of the cost?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Water is essential for human life. It makes up more than 50 percent of a person’s body weight, and it’s directly involved in every biochemical reaction in our body. About 80 percent of our water intake comes from drinking fluids. (hydration-its-a-fluid-situation). An adequate intake of water is most important for health. However, should the beverage choice be a health consideration or one simply to quench a thirst? Functional beverages have boomed into a multibillion-dollar global market that seems to be unstoppable. “People are very interested in functional beverages right now,” says Amy Gorin, MS, RDN, a plant-based dietitian and owner of Plant-Based Eats in Stamford, Connecticut. “Perhaps this is because of an increased focus on health that occurred during the pandemic. (Antioxidant Beverages)

Sales of bottled water are on the rise, according to market researchers. But if you’re going to pay for a product that you could get for free (Public Water system/Tap Water), it helps to know what you’re actually buying. (best-bottled-water); (types-of-water). In 2020, per capita consumption of bottled water amounted to roughly 45.2 gallons in the United States. Bottled water includes drinking water sold in plastic as well as glass bottles. The amount of bottled carbonated and still water that the average American consumes has increased significantly over the past two decades. (per-capita-consumption-of-bottled-water-in-the-us-since-1999 )

which would be the most feasible type of water worthy of a consumer purchase? Should a consumer consider the sole purchase of a functional beverage, plant-based beverage, or other commonly marketed bottled waters, for health considerations regardless of the cost?

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