Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
Problem 1LO
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You are creating or operating your own business (manufacturing, service company). According to what you have studied in the contemporary management course, you are required to.

  • Prepare the company’s vision, mission and values.
  • propose the company's SWOT matrix from your point of view
  • through the SWOT analysis, identify the main grand startegy (strategic trend)
  • whithin each grand startegy ( strategic trend), set the main goals (3 or 4 goals) the company seeks to achieve
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