Use the integration-responsiveness framework to analyze the global integration value chain activities that Lenovo is pursuing. Name and describe ANY FOUR factors that Lenovo is using to take advantage of by pursuing global integration. A complete answer must include supporting evidence found in the case for each factor.
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Global Products and Branding
In developing its products, Lenovo emphasizes modular architecture suppliers manufacture
interchangeable components and modules. Interfaces are standardized to facilitate production of
PCs that are simultaneously differentiated but use standard parts and components. This minimizes
the cost of manufacturing computers and of designing new ones. Products are standardized
worldwide, but elements such as keyboards and software are customized to respond to local
language needs. Marketing also responds to local conditions where prices are adapted to fit the
buying power of low-income consumers. Lenovo adjusts marketing to fit local traditions. In rural
China, the firm markets wedding computers, which come in red, the luckiest color to Chinese. By
purchasing IBM’s PC business, Lenovo acquired the IBM brand name and the ThinkPad product
brand. Lenovo leveraged the IBM name to build brand awareness on a global scale. The firm is
leveraging the power of global social media to target marketing campaigns to youth 18 to 25 years
old.
2. Use the integration-responsiveness framework to analyze the global integration value chain
activities that Lenovo is pursuing. Name and describe ANY FOUR factors that Lenovo is using to
take advantage of by pursuing global integration. A complete answer must include supporting
evidence found in the case for each factor.
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