Answered: HyConn is a product innovation in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

HyConn is a product innovation in the physical system used to attach fire hoses to fire hydrants. It was created by a firefighter in Arkansas who saw a chance to save more lives by reducing the time it takes for firefighters to get water to a fire. Despite offering an indisputable advantage over the previous system, the innovation has not been adopted by many fire departments, which are usually funded by local taxes and permeated by firefighting tradition. What reasons might have contributed to the failure of fire stations to adopt the innovation? Check all that apply.

a. Complacency

b. Lack of financial resources

c. Failure to recognize opportunity

d. Culture of entrepreneurship

Organizations can encourage innovation by rewarding it, by designing jobs to support it, and by reinforcing a culture of innovation.

Which of the following statements describes an organization’s use of a reward system to promote innovation? Check all that apply.

a. At Savant Learning Systems, the most innovative employees take an all-expense paid luxury vacation.

b. Monsanto offers a monetary prize to scientists who develop the biggest commercial breakthrough each year.

c. Foursquare schedules demo days during which employees can pitch ideas to management.

d. 3M creates a sense of urgency to innovate by setting breakthrough growth goals.

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