To illustrate the different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach in the following industrial scenario. A bespoke kitchen manufacturer and installer who will visit customers and make complete kitchens to fit customer’s private homes, based on a range of standard finishes and a large range of optional accessories. (for example Smallbone | Bespoke Kitchens | Luxury Kitchen Designers ). The expected sales volumes would be 50-100 kitchens per year. For this scenario, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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  • To illustrate the different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach in the following industrial scenario.

A bespoke kitchen manufacturer and installer who will visit customers and make complete kitchens to fit customer’s private homes, based on a range of standard finishes and a large range of optional accessories. (for example Smallbone | Bespoke Kitchens | Luxury Kitchen Designers ). The expected sales volumes would be 50-100 kitchens per year.

For this scenario, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing