Theme Park (5S-7A)The lease of Theme Park, Inc., is about to expire. Management must decide whether to Renew the lease for another 10 years or toRelocate near the site of a proposed new motel.The town planning board is currently debating the merits of granting approval to the motel. A consultant has estimated the net presentvalue of Theme Park's two alternatives under each state of nature as shown below.Suppose that the management of Theme Park, Inc., has decided that there is a 0.20 probability that the motel's application will beapproved.OptionsRenewRelocateAlternativeRenewRelocateMotelApproveda-1.If management uses maximum expected monetary value as the decision criterion, calculate expected monetary value for thealternatives "Renew" and "Relocate"!$ 400,0002,000,000O RenewO RelocateMotelRejected$4,000,000100,000Expected Valuea-2. Which alternative should it choose?b. If management has been offered the option of a temporary lease while the town planning board considers the motel's application.would you advise management to sign the lease? The lease will cost $20,000.because the cost isthan EVPI of

Probability (approval) = 0.20Then, Probability (rejected) = (1-0.20) = 0.80Table is: OptionsMotel…

Answered: Theme Park (5S-7A) The lease of Theme…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter9: Decision Making Under Uncertainty

Section: Chapter Questions

Problem 46P

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?
Decision Under Uncertainty The digital television service company TV-más is facing a significant problem of customer loss in recent months, in particular, customers of the Home plan, which consists of an annual subscription whose value is $200 and that allows you to watch more than 40 high definition television channels. The company has prepared a list of clients who have decided that once the subscription has ended, they will not contract the service again, since, among several reasons , they maintain that the company does not treat its clients well. Considering customer opinions, the company has thought of a plan so that customers who have decided not to renew can reverse their decision and subscribe to the service for one more year. The plan consists of giving a gift to customers who have decided not to renew in order to show concern for them. The gift consists of a set of kitchen pots, with the company logo, which costs the company $50. According to information from a pilot plan…
Please answer a, b and c. Question four Bakery Products is considering the introduction of a new line of products. In order to produce the new line, the bakery is considering either a major or minor renovation of the current plant. Bakery Products has the option of not developing the new line at all. The decision alternatives are shown in the payoff table below as well as the states of nature and probabilities. Payoffs are profits; Before making the final decision, Bakery Products can pay a market research firm $500.00 to survey consumer attitudes towards the company's products. The results can be either “vibrant” or “limp”. The reliability of the company, based on past performance, is given below. That is: P(V|F) = 0.80;P(V|N) = 0.60;P(V|U) = 0.30; P(L|F) = 0.20;P(L|N) = 0.40;P(L|U) = 0.70; a) Computed the revised probabilities round to two decimal places. b) After you have computed the revised probabilities round to two decimal places, construct the appropriate decision tree…
Decision Under Uncertainty: Suppose the management at somaya Inc., is considering changing the size (capacity) of its manufacturing plant. Management has narrowed the decision to three choices. The plant's capacity will be (1) expanded by 20 percent, (2) maintained at the current capacity, or (3) reduced by 20 percent. The outcome of this decision depends crucially on how the economy performs during the upcoming year. Thus the performance of the economy is the "state of nature" in this decision problem. For each possible decision and state of nature, the managers determine the profit outcome, or payoff, shown in the payoff matrix in table 1. Table 1 The Payoff Matrix for somaya Inc. States of Nature Decision Recovery AED 15 million AED 6 million AED 2 million Stagnation Recession -AEĎ 2 million - AED 6 million Expand Plant Capacity of 20 % Maintain same Plant Capacity AED 4 million AED 1 million Reduce Plant Capacity of 20 % AED 1 million AED 1.5 million The managers do not know which…
Problems 2 Helen Murvis, hospital administrator for Portland General Hospital, is trying to determine whether to build a large wing onto the existing hospital, a small wing, or no wing at all. If the population of Portland continues to grow, a large wing could return $150,000 to the hospital each year. If the small wing were built, it would return S$60,000 to the hospital each year if the population continues to grow. If the population of Portland remains the same, the hospital would encounter a loss of $85,000 if the large wing were built. Furthermore, a loss of $45,000 would be realized if the small wing were constructed and the population remains the same. Unfortunately, Helen does not have any information about the future population of Portland * Develop a decision table for this problem. * Determine the best decision using the following decision criteria 1. Мaximax 2. Маximin 3. Minimax Regret Hurwicz (use a coefficient of realism of 0.75) 5. Equal likelihood 6. Expected Value 7.…
1. A builder has located a piece of property that she would like to buy and eventually build on. The land is currently zoned for four homes per acre, but she is planning to request new zoning. What she builds depends on approval of zoning requests and your analysis of this problem to advise her. With her input and your help, the decision process has been reduced to the following costs, alternatives, and probabilities: Cost of land: $2 million. Probability of rezoning: 0.60. If the land is rezoned, there will be additional costs for new roads, lighting, and so on of $1 million. If the land is rezoned, the contractor must decide whether to build a shopping center or 1,500 apartments that the tentative plan shows would be possible. If she builds a shopping center, there is a 70 percent chance that she can sell the shopping center to a large department store chain for $4 million over her construction cost, which excludes the land; and there is a 30 percent chance that she can sell it to an…
A battery manufacturing plant has been ordered to cease discharging acidic waste liquids containing mercury into the city sewer system. As a result, the firm must now adjust the pH and remove the mercury from its waste liquids. Quotations from three firms are included in the following table of costs. Bidder Installed Cost Annual Operating Cost Annual Income from Mercury Recovery Salvage Value Foxhill $ 70,000 $5000 $6500 $10,000 Instrument Quicksilver 50,000 5000 2500 0 Almaden 90,000 5000 7800 10,000 If the installation will last 15 years and money is worth 12%, which equipment should be purchased?
• Use this information for the question below. Low-Grade Copper Ore $571 per Ton High-Grade Copper Ore $843 per Ton Coloma Cooper Incorporated is able to produce $640 worth of copper from one ton of low-grade copper ore. Because of its higher copper content, Coloma can produce $940 worth of copper from one ton of high-grade copper ore. A mining company is offering to trade 7,250 tons of low-grade copper ore for 5,000 tons of high-grade copper ore. Assuming Coloma currently has 5,000 tons of high-grade ore, what should it do?
Current Situation Tom Olivia is the Jordan Wholesale sales represen- tative in Louisville, KY. Tom has been with the company for almost two years. He is a recent college graduate and looks forward to proving himself in his sales position, then moving into management with the company. Tom’s sales manager, Grace Lamkin, has told Tom that if he finishes the year over 100 percent on his sales versus quota target that he would enter the pool of candidates for promotion sometime in the follow- ing 12 months. Tom is doing quite well with his existing accounts, and has added a couple of new accounts. He believes that he will finish the year a little over 100 percent of quota, but he needs to add some of the new hotel/motel business to be sure he achieves his sales goals. Tom has been attempting to secure the restau- rant business of Best Night Inn, a regional chain of 16 moderately priced motels in Kentucky. Best Night’s corporate headquarters are in Louisville and the chain currently buys all…

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