The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of any Caribbean country of your choice in which to target. You are required to design a global and holistic assessment of this move for them Your Analysis should entail the following: 1. The criteria for international selection of this specific location. Using relevant references as supporting evidence. 2. Give details of the “Key Success Factors” Green Toys , which will make it globally competitive and HOW it can impact global sales in the chosen market. 3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. 4. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explaIn with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges. Recommendation: 5.What Strategic Advice would you give in targeting this particular market?

The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of any Caribbean country of your choice in which to target. You are required to design a global and holistic assessment of this move for them Your Analysis should entail the following: 1. The criteria for international selection of this specific location. Using relevant references as supporting evidence. 2. Give details of the “Key Success Factors” Green Toys , which will make it globally competitive and HOW it can impact global sales in the chosen market. 3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. 4. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explaIn with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges. Recommendation: 5.What Strategic Advice would you give in targeting this particular market?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

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