The success of a company depends on how creativity and innovative the managers are and their ability to implement a business growth strategy that moves the organisation into a forward momentum outpacing the rivals in the business arena. It is now entrepreneurial lore that creativity and innovation is a must have trait for any corporate leader. However, there are many factors that hinder creativity and innovation. The success of a company can only be attained when these factors are overcome. Discuss the factors that hinder creativity and innovation and how they can be overcome.

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