The founders of Trash Couture were worried about pollution and had internalized the belief that we should protect our natural environment whenever possible. At which level of moral development were they operating?   A. postconventional   B. preconventional   C. legally mandated   D. conventional   E. traditional

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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The Green Guide offers advice on green living, wearing organic materials, and preserving the environment. In a report on clothing, the guide announced that many companies in the fashion industry are paying attention to its message. The number one action point for consumers seeking an environmentally-forward wardrobe is to "buy used clothing." Trash Couture creates neo-luxury from other people's waste. The aptly named company gives a new life to vintage garments through customized embellishments or dissected pieces re-applied to other recycled clothing. Noir, a French-based fashion design company, uses only organic cotton grown on farms that it has established in sub-Saharan Africa. The clothing industry is also moving towards greener marketing. American Apparel, known for manufacturing all of its clothes in the United States recycles about 5 million pounds of fabric scraps annually, uses solar panels to provide power, and gives free bicycles and helmets to employees who wish to cycle to work. Increasingly, consumers are basing brand loyalty on how companies interact with the natural environment.

The founders of Trash Couture were worried about pollution and had internalized the belief that we should protect our natural environment whenever possible. At which level of moral development were they operating?

  A.

postconventional

  B.

preconventional

  C.

legally mandated

  D.

conventional

  E.

traditional

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