Screening is the process to test the opportunity according to its attractivenesss and feasibility.O a. FALSEO b. TRUE The entrepreneur serves as the catalyst of creating a value for the customers that involves new ideas fromvarious sources.O a. Opportunity Spotting and AssessmentO b. ScreeningO c. SeekingO d. Seizing

Screening is a process which is done in the research of a particular subject matter, or any specific…

Answered: The entrepreneur serves as the catalyst…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The entrepreneur serves as the catalyst of creating a value for the customers that involves new ideas from various sources. O a. Opportunity Spotting and Assessment O b. Screening O c. Seeking Od. Seizing