ALI SHAIHANI GROUP OF INDUSTRIES Ali Shaihani Group of Industries, the pioneers in the food and beverages industries in the Sultanate of Oman, is also the market leaders in this segment throughout the Gulf region. Established in 1979 with modest beginnings, the Group has diversified itself into an industrial house with multifaceted business activities comprising manufacture of snacks, chips, soft drinks, juices, hot beverages (Tea and Arabic coffee) besides facial tissues and sanitary napkins. Ali Shaihani Food Industries L.L.C. was established in 1981 to produce snack foods based on corn grits. It produces corn curls, corn balls and corn sticks in various flavours such as cheese, butter, chicken, maggi, hot & sour, toffee and caramel to international standards. It is the producer of Oman’s first and most popular corn snack Pofak Oman, and other brands such as Majid Crsipy, Popcorn, Majid Oman, Mazoon family, Sindbad, Nizwa, and Ibra cheez. Al Jufair Food Industry L.L.C. is the producer of farm fresh Potato Chips in various flavours in the Sultanate of Oman. The premier product of the industry is the chilli flavoured Potato Chips- Chips Oman, which is the most popular product of its kind in the Sultanate of Oman and the entire gulf region. Sohar Chips, Salad Chips, Shinas Chips, Saham Chips, and Boy Chips are examples of chips brands provided by the company. Ali Shaihani Juice Filling Industry L.L.C. is engaged in producing carbonated and non-carbonated drinks in various flavours and packing. The unit also produces real mango juice drinks filled in glass bottles and Al Afrah tea and Kahwa. Al Shaihani Paper Industries is engaged in paper converting and manufacturing of tissues hygienic products including the following brands: Tissue Oman, Palace Tissue, Al Anood, Marhaba, Tissue Khaleegi, Fresh, Al Mumtaz, Tissue Muscat, Lulu Tissue, Rainbow, Al Maha, Al Ghazal, Yasmin, Al Kander, and Oman Interfold. Questions: 1.     List the product lines of Ali Shaihani Group of Industries and explain the length of each product line.  2.     How many tissue brands provided by Ali Shaihani Group of Industries? In your opinion, why does the company provide different brands for Tissue product?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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ALI SHAIHANI GROUP OF INDUSTRIES

Ali Shaihani Group of Industries, the pioneers in the food and beverages industries in the Sultanate of Oman, is also the market leaders in this segment throughout the Gulf region. Established in 1979 with modest beginnings, the Group has diversified itself into an industrial house with multifaceted business activities comprising manufacture of snacks, chips, soft drinks, juices, hot beverages (Tea and Arabic coffee) besides facial tissues and sanitary napkins.

Ali Shaihani Food Industries L.L.C. was established in 1981 to produce snack foods based on corn grits. It produces corn curls, corn balls and corn sticks in various flavours such as cheese, butter, chicken, maggi, hot & sour, toffee and caramel to international standards. It is the producer of Oman’s first and most popular corn snack Pofak Oman, and other brands such as Majid Crsipy, Popcorn, Majid Oman, Mazoon family, Sindbad, Nizwa, and Ibra cheez.

Al Jufair Food Industry L.L.C. is the producer of farm fresh Potato Chips in various flavours in the Sultanate of Oman. The premier product of the industry is the chilli flavoured Potato Chips- Chips Oman, which is the most popular product of its kind in the Sultanate of Oman and the entire gulf region. Sohar Chips, Salad Chips, Shinas Chips, Saham Chips, and Boy Chips are examples of chips brands provided by the company.

Ali Shaihani Juice Filling Industry L.L.C. is engaged in producing carbonated and non-carbonated drinks in various flavours and packing. The unit also produces real mango juice drinks filled in glass bottles and Al Afrah tea and Kahwa. Al Shaihani Paper Industries is engaged in paper converting and manufacturing of tissues hygienic products including the following brands: Tissue Oman, Palace Tissue, Al Anood, Marhaba, Tissue Khaleegi, Fresh, Al Mumtaz, Tissue Muscat, Lulu Tissue, Rainbow, Al Maha, Al Ghazal, Yasmin, Al Kander, and Oman Interfold.

Questions:

1.     List the product lines of Ali Shaihani Group of Industries and explain the length of each product line. 

2.     How many tissue brands provided by Ali Shaihani Group of Industries? In your opinion, why does the company provide different brands for Tissue product? 

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