the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrect
the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrect
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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(1) The goal of any market segmentation is to divide a market into subgroups whose members have different criteria to find the common buying behaviors.
(2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them.
A. 1st statement is correct, second statement is incorrect
B. 1st statement is incorrect, second statement is correct
C. Both statements are correct
D. Both statements are incorrect
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