Suppose that in a telecommunications company, the manager wants to do a study to determine which customers are potential to receive a 30% discount on a new product. Name one quantitative variable and one qualitative variable that you would use to conduct this study. a. Existing client (qualitative) and Profession (quantitative) b. SSN (quantitative) and Existing Client (qualitative) c. Date of Birth (quantitative) and SSN (qualitative) d. Annual Income (quantitative) Profession (qualitative)
Suppose that in a telecommunications company, the manager wants to do a study to determine which customers are potential to receive a 30% discount on a new product. Name one quantitative variable and one qualitative variable that you would use to conduct this study. a. Existing client (qualitative) and Profession (quantitative) b. SSN (quantitative) and Existing Client (qualitative) c. Date of Birth (quantitative) and SSN (qualitative) d. Annual Income (quantitative) Profession (qualitative)
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Suppose that in a telecommunications company, the manager wants to do a study to determine which customers are potential to receive a 30% discount on a new product. Name one quantitative variable and one qualitative variable that you would use to conduct this study.
a. Existing client (qualitative) and Profession (quantitative)
b. SSN (quantitative) and Existing Client (qualitative)
c. Date of Birth (quantitative) and SSN (qualitative)
d. Annual Income (quantitative) Profession (qualitative)
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