Suppose someone said to you, “The only real mea-sure of a salesperson is the amount of sales pro-duced.” How might you respond?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Suppose someone said to you, “The only real mea-
sure of a salesperson is the amount of sales pro-
duced.” How might you respond?

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