When companies have trouble moving through these steps alone, they hire external companies to help generate ideas to develop new products and services. This is known as: What ? Options : customer research. prototyping. concept testing. outsourcing.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 8CRQ: What are the benefits of using internal sources for developing new technologies, products, and/or...
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When companies have trouble moving through these steps alone, they hire external companies to help generate ideas to develop new products and services. This is known as: What ?

Options : 

  • customer research.
  •  
    prototyping.
  •  
    concept testing.
  •  
    outsourcing.
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