Red Lobster operates over 617 casual-dining seafood restaurants in the US and Canada, employing more than 63,000 people. When Red Lobster developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants' tropical themes for a crisp, clean look with white-shirt and black-pants uniforms for its employees, and add Northeastern coastal imagery to its menu and website. Executing the new mission and differentiation required hiring fun, hospitality-minded people who shared its value. Although Red Lobster had not had any problem with hiring restaurant managers, the company felt that the managers it hired did not always reflect Red Lobster's strategy, vision, and values. The company also realized that their old job descriptions did not reflect the passion its new strategy need from its employees. What its should do in writing job descriptions to improve the fits between its new management hires and its new business strategy?
Red Lobster operates over 617 casual-dining seafood restaurants in the US and Canada, employing more than 63,000 people. When Red Lobster developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants' tropical themes for a crisp, clean look with white-shirt and black-pants uniforms for its employees, and add Northeastern coastal imagery to its menu and website. Executing the new mission and differentiation required hiring fun, hospitality-minded people who shared its value. Although Red Lobster had not had any problem with hiring restaurant managers, the company felt that the managers it hired did not always reflect Red Lobster's strategy, vision, and values. The company also realized that their old job descriptions did not reflect the passion its new strategy need from its employees.
What its should do in writing job descriptions to improve the fits between its new management hires and its new business strategy?
Step by step
Solved in 2 steps
