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- Marketing Management Discuss the following:1. What are Frequency Programs for? Give specific examples.2. How do companies build loyalty among their customers? Give specific examples.3. How do you understand QUALITY? Customer Satisfaction? Provide practical examples ofeach.✪ Conclusion (100 words) R -0- F5 Summarise the legal and social influences Summarise how legal and social influences impact acquisition and maintenance Summarise the importance of responding to influences for successful HRM % 5 T N F6 + 6 F Y & 7 F8 U * CO 8 F9 W G Request edit access ر F10 ( 9 F11 O 0 22°C ^ F12 € P L13 Yoga Home { + 11 [ ENG End Insert 10:44 CH 08/03/202 } Sho ] D BaAccording to Aaker, ‘A solid brand, especially one with a vision that includes ahigher purpose, is likely to provide an employee with meaning and job fulfilment.’ Use the following three steps to discuss how an employeeengagement strategy would be developed for the brand "DOVE": Learning about the brand vision; Believing in the brand vision; Living the brand vision.
- Diagnosis may be tacit or explicit and focuses on: Answer C) the organization’s current executive and its position in the context of its external environment. A) the organization’s current internal state and its position in the context of its external environment. B) the organization’s historical internal state and its position in the context of its external environment. D) the organization’s current internal state and its position in the context of its marketing environment.SQU E-LEARNING SYSTED 0:58:21 value network d O You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting a consultant, he informs you that this is not a good market to go after because of the heavy competition already ?present. The consultant here is considering which factor of market segment evaluation .Company objectives and resources .a O Segment structural attractiveness .b O .Company lifecycle .c O Segment size and growth .d O The Jalil Group hires better employees than the competition by carefully searching for and interviewing the candidates. Management also trains employees much better than competitors do. The Jalil Group has gained a strong differentiation .competitive advantage through people a O image b3. Phonic has decided to focus on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive marketplace. With this in mind, you've been assigned to analyze three specific issues as you continue working on Phonic's marketing plan. • How (and how often) should Phonic monitor customer satisfaction? • Which customer touch points should Phonic pay particularly close attention to, and Commented [s1]: Touch points are possible opportuniti es for interacting with customers and prospects. why? Consider your answers in the context of Phonic's current situation and the whether objectives it has set. using call centres salespeople, direct contact in shops or shows, company websites, or e-mail.
- urgent pls BPA is not Business Analysis and describe TWO (2) reason why they are differentCreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?Please work with out palagresim sir will check this on turnition .explain in own words.
- Explain how you would determine customer satisfactionwith a bank, your university, a football game, an airline,a car, a cell phone, and a television. Describe the toolsand processes you would use to measure customersatisfaction.Describe six benefits of customer value to companies. Explain each of thebenefits with an example.3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.