Answered: Q1. You are the new Head of Marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Q1. You are the Department of Access Bank Ghana. Discuss Five (5) Integrated Marketing Communications benefits you intend to recommend to management for Access Bank's effective brand communication and improvement on sales. new Head of Marketing Communication Q2. The management of University of Professional Studies, Accra (UPSA) has identified digital marketing barriers as factors impeding on the university's student recruitments efforts. Initiate five (5) strategic steps you will consider managing the university's digital marketing challenges. Q3. Social media contributes to brand building, but brand building doesn't happen overnight; it requires certain strategic integrated marketing communication efforts. As a communication director of UPSA Communication Consults (UPSA-CC), discuss 5 social media initiatives you will consider in building your company's brand and higher returns on your corporate revenue.

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