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- Philadelphia-based KidsPlay WorldWide is a leading producer of educational toys, such as building blocks, arts and craft supplies, and intellectually anchored board games. Recently, following increasing news about the implication of globalization, the CEO reasons that it’s important to expand into the global market. Presently, given its compelling demographic profile, namely a growing number of small children with parents concerned about their cognitive development, the company has targeted India for initial expansion. However, the Director of Marketing has various concerns, worried that expanding into India, by diverting top management’s attention as well as company resources, would significantly weaken KidsPlay WorldWide's market position in the US. There are also growing concerns within the company’s leadership ranks about whether investment into Indian operations is the most cost-effective strategy for the long term. Against this backdrop, which of the following ideas poorly…Compare Svieden's H\&M and Spain's Inditex/Zara marketshares of their home country markets. Which company has space to grow in its home markets? In other words, a firm with larger marketshare has less space to grow in its home market whereas a firm with smaller marketshare has more space to grow. There is insulficicnt data in the case: Indiox because its marketshare in Spain is lower than HEMs marketshare in Sweden. Inditex because its marketshare in Europe is lower than HEMS marketshare in Europe. H8M because its marketshare in Swede is lower than Inditexs marketshare in Spain. NOTE: PLEASE GIVE THE ANSWER WITHIN 2 HOURS. THANK YOUWith increasing importance of the emerging markets in the global economy, there isgrowing interest among marketing researchers and managers to understand thedifferences between the consumers in the developed and emerging markets as wellas the challenges and opportunities posed by these differences for both local andforeign marketers in these emerging markets. Source: Sharma (2018) In the light of the above statement, list and elaborate on the key problems/challengesin collecting and using international market data
- 9- Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Accessibility d. ActionabilityAfter a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each. b. Compare and contrast the three (3) main target market strategy options available to global marketers.Subject: Business, Marketing 1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?
- In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentalsDoes the Kingdon's multiple-streams framework (MSF) theory seem broadly applicable or does it do better/worse in some ways? For example, does it do better/worse in explaining change vs. continuity, in explaining the some policies vs. others, in explaining the US policy process vs. other contexts.1. Compare the following: a. Business-to-consumer (B2C) vs Business-to-employee (B2E) b. Consumer-to-consumer (C2C) vs Business-to-business (B2B) c. Exchange-to-Exchange (E2E) vs Government-to-Citizens (G2C) d. Internet vs. Non-Internet EC