In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentals

In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentals

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

You are operating in Trinidad and want to market your Petroleum Gas to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.
You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. Make it 1000 words in all.
You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in Brazil when it comes to exporting
You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in Brazil
Which mode of entry is likely to create a competitor when knowledge is shared? Select one: a. Exporting b. Licensing c. Turnkey Projects d. Franchising
1. illustrate the flow and give a full explanation of when a firm is interested in entering a foreign market.
In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdles
You are operating in Jamaica and want to market your Hand Sanitizers to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.
1) Most canadian companies pay listing fees to get shelf space in retail outlets. which of the following factors has contributed the most to the advent of listing fees ? a) It is in both their and their customers best interestb) It is required by governementc) It allows companies to operate globallyd) It helps the bottom line in both the short run and long run 2) The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called ? a)Production structureb) Distribution channelc) operational structured) marketing channel 3) Novelty stores is a small firm that sells its products directly to consumers. the company stores many brands of consumer goods and other low-value items. novelty store is an a) Retailerb) Producerc) Supplierd) Wholesaler 4) Prime Stores is located in Prince Albert, Saskatchewan. The store displays different types of homefurniture, and most of the store's business comes from individual consumers. The…
How to elaborate the points as below: Entry Mode Advantage Disadvantage Exporting The business can choose his representative in the foreign market. This also helps the business to test if its product will be a success For physical business, this is a costly strategy. A lot of research for the representatives has to be done. Licensing The company can get vertical integration without heavy capital investment. The company will not have control over the use of its intellectual property by the Licensor. Franchise This is a low cost strategy and the franchisee has the knowledge of the local market. This is a source of passive income. There is less control over the operations of the franchise partner. The franchisees can learn from your business and become competitors in future. Joint Ventures The business can leverage the expertise of the joint partner. Transfer of technology and assets is easier. Internal clashes can happen sue to changes in culture…
Discuss why you would recommend to X Company of your choice that wants to enter Pietermaritzburg - Kwazulu-Natal South African market, to use the Michael Porter’s Model.
Your friend, Nasir Ahmad, has his own firm manufacturing beverages such as cordials, juices and soda drinks. Yesterday, he met up with you to ask your opinion regarding increasing his firm’s profitability and profit growth. Expanding internationally is one of his options; however Nasir does not know how global expansion can actually increase the value of his products and his firm other than by the increasing sales and volume of his products from international markets. Explain to Nasir two ways how global expansion can create value and increase profit and profit growth for his company in the future.)