Pick a company or brand that we’ve discussed in a previous chapter—Nike, Starbucks, Netflix, Apple, JetBlue, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?
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Pick a company or brand that we’ve discussed in a previous chapter—Nike, Starbucks, Netflix, Apple, JetBlue, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?
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- Pick a company or brand that we’ve discussed in a previous chapter—Amazon.com, McDonald’s, Nike, Microsoft, Pepsi, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.We are all consumers. To be effective marketers, we sometimes need to think like consumers. That is why we do so much research into our customer segments; to ask those important questions “why do you like us.” Now, think of your favorite product/service or brands. Think about why they are your favorite brands. What are the reasons why they provide you so much value? Now, start to think about your definitions of value? What do you think are the most important? For your reflection assignment, select a product (or service) or your favorite brand. From a consumer perspective, list the five most important aspects/characteristics/attributes that make it your favorite/preference. Knowing those, become a marketer of your favorite product/service/brand, what are the five important things you can do to continue providing “value” to your customer base? After you list them, compare them. Provide a short analysis of your findings. Are they reasonable to achieve? Are they costly to…
- In your own words, what is marketing? Write down your definition. Does your definition include such key concepts as customer value and relationships?In your own words, what is marketing? Write down your definition. Does your definition includesuch key concepts as customer value, engagement, and relationships?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
- Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?Enhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?
- Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Science/their research orientation.What is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman.Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.