Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
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Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
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- Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Explain what might explain why TFP differs so much across countries ?You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?
- Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. How might economic conditions affect business decision What social and cultural influences could affect business decisions? How could politics and laws after the company's exporting activity? What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!If you were going to introduce a new product to the Global leadership team (GLT) of your company. What factors do you need to consider? In preparing for the meeting with the GLT, what kind of analysis will you need to perform?An alternative for global marketers is to alter a basic product slightly to meet local conditions. Explain with an example?
- What strategies is Apple using to source and manufacture its products? How does Apple view its responsibility to its suppliers and those who build its products?In 2010, Apple released an iPad that some observers perceived to be far superior electronic reading device compared to other similar products on the market. Consider the following plot of the iPad, Kindle and Sony eReader. If the iPad is positioned at iPad answer the following question. From which products is the iPad most likely to steal share? What immediate reaction should Sony take to the release of iPad?With the example of an appropriate product, explain the behaviour of production, consumption, export and import of a product using Vernon's International Product Life Cycle Theory in advanced nations and least developing nations.
- 1) Why are generic cheaper than the patented drugs? 2) Why the demand of generic drug is high both in the develop & developing world? Are the underlying reason for this increase in demands the same in both cases? 3) Which part of supply chain can be identified as a mjor contributor to reduction in the cost of generic drugs?An international marketing information system (IMIS) accomplishes what?Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Who are the major competitors in the Australian market?Describe the products currently offered by the competitors. What are the competitors’ strengths and weaknesses?What is the price of the products? What discounts are offered?