Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?
Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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Transcribed Image Text:Critical Thinking Marketers are spending less on mass-
media advertising today than in previous times. Nev-
ertheless, TV, radio, magazine, and newspaper adver-
tising remains an important means of communicating
with customers for many products and is preferred
over spending on digital and mobile advertising. What
products do you think most benefit from digital and
mobile advertising? Why is this so? Do you feel tra-
ditional advertising will continue to decline in impor-
tance as a means for marketing communication, or will
it rebound in the future?
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