Management InsightWhat Is the Real Cost of Packaging Options?The existence of excess plant capacity is frequently the incentive for man-agement to add new products. Adding one new product may not add much incremen-tal cost. But continuing to add products will at some point create new constraints, perhapsrequiring additional investments in people, equipment, and facilities.The effects of product and product line proliferation are generally understood. Butthe effect on incremental overhead costs of changes in servicing customers is less un-derstood. For example, if a company newly offers its customers the option of productdelivery by case or by pallet, the new service may appear to be simple and low in cost.But, if the manufacturing process must be realigned to package in two different forms;if two sets of inventory records must be maintained; and if warehousing, handling, andshipping require two different arrangements or sets of equipment, the additional costsof this new option could be as high as a whole new product. If the customer serviceoption were adopted for all products, the product line could effectively be doubled-butso might many overhead costs.Source: Elizabeth Haas Edersheim and Joan Wilson, "Complexity at Consumer Goods Companies: Namingand Taming the Beast," Journal of Cost Management.If your marketing director suggests that, in addition to selling your cereal in astandard-size box, you should sell a jumbo size and an individual size, what issuesmust you consider?

Marketing is the fulfillment of the needs of consumers through the right product and right price,…

Answered: Option is frequ oduct m oint cre nt,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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please provide explaination as to why the other options are incorrect. thank you

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Option is frequ oduct m oint cre nt, and ation ar