What are the challenges faced by online lenders like i2ifunding, which are focussed on P2P lending? Q2. how i2ifunding should tieup with any of the established traditional players to strengthen their lending power ? Provide reasons

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

i2iFunding provides affordable unsecured loans to borrowers such as people with no credit history, small businessmen, self-employed personnel, grade 4 government employees, newly employed salaried personnel, and many others who are not serviced by banks or NBFCs. i2iFunding is India's leading NBFC-P2P and provides up to 10 lakhs of unsecured loans for both personal usage and business expansion purposes and these loans are funded by retail lenders registered on their platform. i2i's large focus segment is borrowers who have never taken loan previously from organized institutions, thereby supporting Indian Government's mission to increase financial inclusion.They connect verified borrowers looking for unsecured personal loans and investors looking for alternative investment opportunities for higher returns. i2iFunding does detailed Credit Risk evaluation each borrower and only qualified borrowers are made live on portal along with recommended interest rate and risk category. Once the funding is complete on the website, they conduct physical verification facilitates legal documentation between borrowers and Investors.The platform keeps full track of the loan repayment schedule and report any delay or default at the earliest. They also suggest corrective action plan and assist in loan recovery and collection etc. if required. Their aim is to ensure seamless investing and borrowing experience.

Q1. What are the challenges faced by online lenders like i2ifunding, which are focussed on P2P lending?

Q2. how i2ifunding should tieup with any of the established traditional players to strengthen their lending power ? Provide reasons?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Financial ratios
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning