How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.

How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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