nitel Abdulia Austria who started her entrepreneurial journey with just P600. With thatepital, she chose to open a small sari-sari store and engaged in direct selling. Eventually,he was able to purchase boats and open a small tourist inn nameal Uno Duz Tourist Inn.A. It has a potential for high profit margin.B. It considers your personal experience.C. It has no dominating competitors.D. It is easy to reach market.2. Choosing between wood-carved products and strawberry vinegar, a souvenirshop owner in Baguio City noticed that it is easier to sell the strawberry vinegar to touriststhan the wood-carved products.imob on antI00 combenouheb of asl shaM.8A. It is affordable to scale to mass production.w eblaB. It has a potential for high profit margin.a C. It has no dominating competitors.MeguaD. It is easy to reach market.3. An entrepreneur made different designs of ref-magnet especially for those whoare fond of collecting them.T0o pnilsnimob on asd il 0A. It is affordable to develop and prototype.B. It is affordable to scale to mass production.C. It appeals to enthusiastic hobbyists.D. It has recurring revenue.to LeV:4. Young entrepreneur Aya Fernandez turned her school science project into aneco-friendly social enterprise. She manufactures Eco-uling which is charcoal made ofwater hyacinth, agri-forest wastes and coconut husks. Her product is known to be one ofa kind in the market.Jeshamne al l.8A. It has no dominating competitors.B. It is easy to reach market.C. It solves a customer pain point.D. It appeals to enthusiastic hobbyists.goleveb at eldebolis et .0of eleoa ol eldsbioils al 11 01o ecojeeos VinMuoY-ebelodA95. It was in 2005 when Zarah Juan discovered the concept of reusable bags as asubstitute for plastic bags. With the help of her husband, she opened Green Leaf Bagswhich manufactures eco-friendly bags for supermarkets and department storesnationwide.golevebn oleoe of oldetnolle at dA. It has no dominating competitors.B. It is easy to reach market.

1. It has potential for high profit margin 2. It is easy to reach market 3. It appeals to…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Why does Sprout target preschool families rather than focusing solely on children? Give examples.
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Which target marketing strategy best describes Sprout’s efforts? Support your choice.
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. How does Sprout use differentiation and positioning to build relationships with target customers?
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multiplatform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. After viewing the video featuring Sprout, answer the following questions: Why does Sprout target preschool families rather than focusing solely on children? Give examples. Which target marketing strategy best describes Sprout’s efforts? Support your choice. How does Sprout use differentiation and…
Describe STP and explain STP’s importance for entrepreneurial start-up firms. 2ii. Describe the concept of guerrilla marketing and explain why guerrilla marketing is particularly suitable for entrepreneurial firms.
1. Find entrepreneurs who have developed their venture by solving a problem? 2. The regulatory requirements and statutory bodies involved in starting a business? 3. What is concept test? Write one-page concept test for your product? 4. What are the most suitable distribution channels for banking sector? 5. On the basis of different financial sources discussed, suggest appropriate options to solve the financial problem of restaurant owner (with proper justification). 6. Define business plan and explain each and every element of business model development. 7. Discuss the one central government’s and one state government’s policy for start-up funding in India.
How does social marketing differ from commercial marketing? Suppose that you have been asked to design a social media strategy for a social venture. How would you proceed and what specific social media would you select? How would you use the social media to reach your target market? Discuss the importance of social media in social entrepreneurship. What role does an Income Statement serve? How is a Balance Sheet useful? Why does a social entrepreneur need to be concerned about the Statement of Cash Flows?
REFLECT! (Use extra sheet if necessary) Entrepreneurship greatly affects the country's development but nowadays, our country is facing a massive problem called COVID19 which affects almost the entire operations of businesses, government agencies and the public. Give at least one (1) positive effect and one (1) negative effect of this pandemic in the country's development. Justify.
An entrepreneur Multiple Choice must earn a profit in the short-run. holds shares of stock in a company. limits competition. may create a new product.
For a startup it is better to have generalists or specialists.justify answer
4. Discuss the importance of a market pian and say how it would be effective in your start-up business.

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