Name and briefly describe the elements of an organisation’s microenvironment and discuss how they affect marketing?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.5: The Internal Environment
Problem 2CC: Describe a value chain and what the activities in the chain represent.
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Name and briefly describe the elements of an organisation’s microenvironment and discuss how they affect marketing?

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