Mr. Abdallah is a prospect who had wanted to buy your product but suddenly decided not to buy due to reasons best known to him. What is the best approach to take if a customer decides not to buy your product? a. Get aggressive with the buyer b. Quickly drop the price c. Force the buyer d. Thank the buyer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mr. Abdallah is a prospect who had wanted to buy your product but suddenly decided not to buy due to reasons best known to him. What is the best approach to take if a customer decides not to buy your product?
a.
Get aggressive with the buyer
b.
Quickly drop the price
c.
Force the buyer
d.
Thank the buyer
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