Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services

Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in? Group of answer choices Need recognition Internal search External search Purchase decision 1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.
1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?
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The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.
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15. A brand is a product that can be offered to a market for consumption that might satisfy a need or want. Select one:TrueFalse
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Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False
Does the retailer Target create an emotional connection with its target customer? What kind of emotional connection is created with the consumer? please no plagiarism.
Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light
A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.