Match each to one of the 5 business environments    Jeffries Roofing: In its proposals, Jeffries Roofing describes the materials to be used and the price. When a customer signs a bid, it becomes an enforceable contract. Jeffries Roofing: In its proposals, Jeffries Roofing describes the materials to be used and the price. When a customer signs a bid, it becomes an enforceable contract. Open choices for matching                                                                        Borders books and music: As customers began downloading digital books and music from the Internet, Borders struggled for years and eventually declared bankruptcy. Borders books and music: As customers began downloading digital books and music from the Internet, Borders struggled for years and eventually declared bankruptcy. Open choices for matching                                                                        Blackberry: When the Blackberry phone system quit working, 70 million customers were affected. Many of those customers turned to other cell phone providers that offered the reliable service business customers demand, often at a lower price. Blackberry: When the Blackberry phone system quit working, 70 million customers were affected. Many of those customers turned to other cell phone providers that offered the reliable service business customers demand, often at a lower price. Open choices for matching

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  • Match each to one of the 5 business environments 

     

    Jeffries Roofing: In its proposals, Jeffries Roofing describes the materials to be used and the price. When a customer signs a bid, it becomes an enforceable contract.

    Jeffries Roofing: In its proposals, Jeffries Roofing describes the materials to be used and the price. When a customer signs a bid, it becomes an enforceable contract. Open choices for matching                                                                       
  • Borders books and music: As customers began downloading digital books and music from the Internet, Borders struggled for years and eventually declared bankruptcy.

    Borders books and music: As customers began downloading digital books and music from the Internet, Borders struggled for years and eventually declared bankruptcy. Open choices for matching                                                                       
  • Blackberry: When the Blackberry phone system quit working, 70 million customers were affected. Many of those customers turned to other cell phone providers that offered the reliable service business customers demand, often at a lower price.

    Blackberry: When the Blackberry phone system quit working, 70 million customers were affected. Many of those customers turned to other cell phone providers that offered the reliable service business customers demand, often at a lower price. Open choices for matching                                                                       
  • Snap for Seniors: Entrepreneur Eve Stern started a business to serve the growing number of older Americans. Snap for Seniors lists housing providers for seniors and, based on individual needs, matches them with elderly clients.

    Snap for Seniors: Entrepreneur Eve Stern started a business to serve the growing number of older Americans. Snap for Seniors lists housing providers for seniors and, based on individual needs, matches them with elderly clients. Open choices for matching                                                                       
  • Walmart: In China, Walmart has nearly doubled its presence, and U.S. Walmart locations now offer a range of products that are made in China.

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