Marketing Strategy and Plan choose a local small business industry that YOU are very familiar with, including the competitors. For example, a local independent hamburger restaurant like Proper Burger Co. or Millie's Burgers competing with national chains like McDonalds and Burger King and even local chains like Crown Burgers and Apollo Burgers. create a marketing strategy and plan for a specific small business in that industry. Prepare a document for your marketing strategy and plan by completing the sections below. Marketing Strategy and Plan Target market/customer (Students are free to decide this) Market segmentation and penetration (categories to be researched include) Demographics Geographics Psychographics Identify and analyze competitors (for impact to marketing strategy and plan) Product (Stage of product life cycle, packaging, support, customization) Price (Effect of product life cycle, meeting competition, cost-oriented, discounts and allowances) Promotion (Advertising, medium, message, sales promotions, merchandising, publicity) Place (Sales location(s), distribution channels to customers) Selling Process (indirect or direct, if direct specific steps in sales process)
Marketing Strategy and Plan
choose a local small business industry that YOU are very familiar with, including the competitors. For example, a local independent hamburger restaurant like Proper Burger Co. or Millie's Burgers competing with national chains like McDonalds and Burger King and even local chains like Crown Burgers and Apollo Burgers.
create a marketing strategy and plan for a specific small business in that industry. Prepare a document for your marketing strategy and plan by completing the sections below.
Marketing Strategy and Plan
Target market/customer (Students are free to decide this)
Market segmentation and penetration (categories to be researched include)
- Demographics
- Geographics
- Psychographics
Identify and analyze competitors (for impact to marketing strategy and plan)
Product (Stage of product life cycle, packaging, support, customization)
Price (Effect of product life cycle, meeting competition, cost-oriented, discounts and allowances)
Promotion (Advertising, medium, message, sales promotions, merchandising, publicity)
Place (Sales location(s), distribution channels to customers)
Selling Process (indirect or direct, if direct specific steps in sales process)
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