Select two stores that you shop regularly. What competitive advantages do those stores have over their competitors that cause you to shop there rather than at the competitors? Develop your personal mission statement, with supporting goals.
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- Select two stores that you shop regularly. What competitive advantages do those stores have over their competitors that cause you to shop there rather than at the competitors?
- Develop your personal mission statement, with supporting goals.
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- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
- BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?Identify and explain one main gap between clothing retailer and customer you believe your will fill.Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.
- Choose a retail business that you want to start. Where do you want to start? Who are your target customers? What are the goals of your business? Choose an ownership form and the type of retailer. What value added services would you provide to your customers?Take a look at the website for the skinny Cow ice cream company.Why are the four P's of the marketing mix (product,price,promotion and place) considered to be essential for doing business? Illustrate your answer with relevant examples of your choice
- create a clothing store business model that includes customer value proposition, resources, process and profit formulaThe world is always evolving, growing, and adapting to our every need and desire. The way we buy and sell products and services differs greatly depending on whether we are business owners or consumers. There is a market for everything, and existing markets have grown in size, making it increasingly difficult for businesses to capture the attention of their desired target market. Online marketing or traditional marketing which should be using for current marketing practices in capturing customer demand?Telephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.