Many models have been developed to help marketers communicate effectively. One model is the so-called effect hierarchy models (Hierarchy of effects approach). Describe the basic ideas of the model, its parts and how it helps marketers in designing their communication. Exemplify with your own examples. (5p)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
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Marketing communication
Many models have been developed to help marketers communicate effectively. One model is the so-called effect hierarchy models (Hierarchy of effects approach). Describe the basic ideas of the model, its parts and how it helps marketers in designing their communication. Exemplify with your own examples. (5p)

 

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9780357033791
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