Managing and measuring employee engagement is important in achieving a competitive advantage.  If your company is not gathering employee feedback, you may be making strategic business decisions that are not aligned with your employees’ interests, which could have a negative effect on performance. Discuss employee engagement and its importance within contemporary organisations. Discuss two tools that help to measure and evaluate employee engagement.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Managing and measuring employee engagement is important in achieving a competitive advantage.  If your company is not gathering employee feedback, you may be making strategic business decisions that are not aligned with your employees’ interests, which could have a negative effect on performance.

Discuss employee engagement and its importance within contemporary organisations. Discuss two tools that help to measure and evaluate employee engagement.

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