Literature Review -The literature review discusses published information on the topic. It should be selective and critical. This will include summary and evaluation of a minimum of six (6) sources. Discussion of work done by others should lead the reader to a clear idea of how you will build upon past research and also how your work differs from theirs.
Subject: Research Methods for Business Introduction to Qualitative & Quantitative Methods
Research Topic: The Impact of Social Media on Tourism in Jamaica
Objectives:
To determine the most impactful social media platform for disseminating information about Jamaica's tourist attractions.
To analyse the level of engagement on official tourism platforms to identify areas for improvement. (For example, improved content creation on official pages)
To examine the level of customer engagement and understand their preferences.
To assess the influence of user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
To discover emerging trends that would assist in enhancing Jamaica's tourism product.
To recognize difficulties and open doors for tourist attractions in the Jamaica travel industry which may be under-marketed. This aims to create new
Based on the above information prepared a:-
1) Literature Review -The literature review discusses published information on the topic. It should be selective and critical. This will include summary and evaluation of a minimum of six (6) sources. Discussion of work done by others should lead the reader to a clear idea of how you will build upon past research and also how your work differs from theirs.
Step by step
Solved in 3 steps
